We can all think of brands that stand for something.  For example, BMW = performance, Volvo = safety, Rolex = luxury.  I am sure you can think of many more.  When it comes to demonstrating your abilities on the job, what do you stand for?  Reliability, Perseverance, Loyalty?  You should spend some time thinking about what unique abilities you posess and how you can demonstrate that in a job interview.

You may think a company will interview hundreds of people like you.  In fact, there is only one you and you are a brand.  You stand for something.  Think like a brand.  A brand that stands for quality does not compromise its position.  Do you stand for customer service, above and beyond mentality, being a team player, building high perfomance teams?  Take some time to think about this and how you can express this position in an interview.  Be able to communicate examples of how you have supported this position in the past.